Now that we are wrapping up the New Money release campaign, I thought I’d share how some of the sausage was made. Getting to partner with Gucci again this entire album cycle has been a dream come true.
Every look, every drip, started as a storyboard. Canceled tour dates aside, we pulled every piece of this campaign off!
The idea behind this musical era was to be as intentionally gauche and over the top as possible. Thank you to Alessandro Michele and the team from Gucci Portland for bringing this gilded, monogrammed, New Money vision to life with us.
“Returning to his electro-pop roots after collaborations with 80’s pop star Tiffany, The Dandy Warhols and Styrofoam, New Money is Logan’s 10th studio album, but first for Kill Rock Stars.
Produced in collaboration with longtime co-writer and collaborator Gino Mari and written at home over the course of 2020, the album is a nine song testament to queer power, gay joy, and the belief that we will someday come back together; at shows, in crowds, and on the dance floor.
Tackling themes of life in the face of suffering, Covid loneliness, and addiction recovery; lampooning New Portland and gentrification; and including two tributes to his all-time musical heroes Liz Phair and Elliott Smith, New Money is Logan’s infectious invitation to dance the last few years off.”
You have through the end of the month to win one of the limited edition, signed and numbered New Money Polaroid sets I put together to celebrate the release of my debut record for Kill Rock Stars.
Everyone who pre-orders the album directly from the label before January 1st will be automatically entered to win!
