Very excited to announce that we signed iLoveMakonnen to Music in Demand!
iLoveMakonnen is a Grammy-nominated, platinum-selling artist and trailblazing queer voice best known for his global hit “Tuesday” (ft. Drake).
Since publicly coming out as gay in 2017, Makonnen has stood as a cultural icon of authenticity and resilience, breaking barriers in hip-hop and pop while inspiring queer communities worldwide.
His performances fuse fan-favorite anthems, underground classics, and new creative energy — delivering inclusive, high-impact experiences that celebrate freedom, identity, and community.
The music video that got me signed to a major label was released 19 years ago today (in 2006!)
I have no idea why this worked at the time, but it did. You probably had to be there to understand except I was there and I still don’t.
TO BE CRINGE IS TO BE FREE.
It should be said that I was still on very bad drugs in 2006. My songs were weird and dark and I had all kinds of ideas that seem super edgelord to me when I watch now. I really was trying to say something at the time and I guess I said it? But LOL cocaine makes people stupid and bad. I’m 18 years in recovery from this exact time.
Some pretty OK songs from that time though and I do forgive myself for being such a mess back then because like what else am I gonna do? Stay mad at a 25 year old raver forever?! Can’t be me.
This week Music in Demand hit our first big gay milestone: 10 artists signed to the roster!
LGBTQ+ music has never been better, never been more important, and I am proud to help talented Queer and Trans artists carve out more of their rightful space in the industry.
More talent will be announced over the coming days and weeks, so stay tuned. It’s a really exciting time at the agency.
