This alt-rap artist has made a name for himself by reflecting on his upbringing in Detroit, his experience in 12-step addiction recovery, misadventures with bisexual delinquents, brushes with trouble, and a healthy skepticism toward social systems and authority.

Delivered with swagger, humor and precision, his music weaves together personal storytelling with broader cultural critique. It’s not preachy or satirical — it’s authentic, grounded in lived experience, and heavily influenced by life online.

Through a unique combination of witty bars, hard beats and sharp cultural commentary over bass-heavy beats and dancing synths, Rob Apollo is creating his own brand of alternative rap. His viral punchlines often draw listeners in, but it’s the depth and unpredictability of his worldview that keeps them engaged.

Always pushing the boundaries of hip-hop, Apollo draws inspiration from bold alt-rap voices like Tyler the Creator, Rico Nasty, Zack Fox, Doechii, TiaCorine, and Danny Brown. Whether in a lecture hall or onstage, he brings an unfiltered, thoughtful and innovative energy to everything he does.

Rob Apollo’s world may challenge the status quo, but his approach resonates loudly with Gen-Z. In March 2024, his track “Seppuku” hit #1 on the TikTok Song Charts, kicking off a breakout year. Between features on major Twitch streams, coverage from hip-hop media outlets and his own social media presence, Apollo’s videos reached tens of millions in the past year.

He’s also no stranger to the stage — recently serving as principal support on two national tours and performing at Cartoons & Stereo Festival, Columbus Pride Festival and Detroit’s 3rd Annual NSFW Show.

Now booking Rob Apollo through Music in Demand!