(Originally Published on The Huffington Post on 8/20/2012)

I was recently introduced to Los Angeles-based electropop outfit Father Tiger by my friend/collaborator Jeffrey McHale, who directed both my “Bottom Your Way to the Top” video in 2009 and my “Quickly as We Pass” video in 2011, and who has now directed Father Tiger’s debut video, “Shell,” which just premiered this past week.

The video was made entirely with the photo app Instagram, and it is a real piece of genius. Jeff worked with artist John Parot (from Bravo’s Work of Art: The Search for the Next Great Artist), who also did the illustrations for our 2009 collaboration.

Watch Father Tiger‘s video for “Shell” below and be amazed:

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Photographer Curtis Speer directed the “Turn Me Out” video and it will be premiering (on ye ole interwebz) on Tuesday, July 24th. To check out some stills from the video now (to tide you over) click HERE. To get a feel for Curtis Speer’s work and vision, click HERE.

Stay tuned for television premier air dates as well, to be announced in the coming weeks. FUN, right?!?!